Audience
Defined trades and service owner-operators who needed 1,200–3,000 square feet for tools, equipment, and customer-facing work.
Case study · Commercial real estate
A leasing engine built to repeat.
We gave Catalyst Spaces a paid-social system that filled its industrial leasing pipeline in Denver—then carried the playbook into Tucson four months later.
StrategyPerformance creativeMeta campaignsLead trackingOptimization
230+
Hampden leads tracked
$12.03
Lowest cost per lead
51
Marketplace leads in 30 days
43
Tucson leads in the first weeks
Hampden campaign launched after the May 11 kickoff · Tucson launched September 11, 2026
The challenge
Turn sign calls into a scalable pipeline.
Catalyst had managed property since 1974, but leasing at Hampden Business Park still relied on signs and broker referrals—generating roughly 10 to 12 inquiries per month.
The ideal tenants were owner-operators in construction, plumbing, electrical, automotive, and related trades. Many were bilingual and more likely to make a quick call than complete a long form.
Catalyst needed proof that paid social could reach real small-bay industrial tenants—and a system it could own and repeat across the portfolio.
What we built
The audience. The ads. The tracking. The feedback loop.
Channel
Focused the 60-day pilot on Facebook and Instagram to prove demand before spreading spend across more channels.
Funnel
Connected ads to landing pages, instant lead forms, and an AI chat assistant that captured prospect details.
Qualification
Aligned the team around contact information, industrial intent, suite fit, location fit, and broker validation.
Feedback loop
Logged every source, ad, form, broker touch, tour, LOI, and lease so weekly optimization followed lead quality—not just volume.
Ownership
Kept the ad account, pixel, audiences, conversion events, and learning inside Catalyst’s own system.
The playbook, repeated
Denver learning. Tucson speed.
Tucson launched with the Denver learning built in: immediate lead alerts, an automatic prospect text, smarter timeline questions, tracking-ready data, and multiple creative versions from day one.
The first weeks produced 43 leads from auto, hauling, cleaning, woodworking, and motorcycle businesses—the exact tenant profile the playbook was designed to find.
Build a repeatable pipeline
Need more than a burst of leads?
Let’s build the audience, funnel, tracking, and feedback loop your team can carry into the next market.
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